# Introducing Social Analytics with API & Agent support > A social analytics platform for every account: impressions, engagement, follower growth and best time to post, via dashboard, API or agents. On Orshot. - **Author**: Rishi Mohan - **Published**: 2026-08-13 - **Tags**: Updates, Social Media, Analytics - **Read time**: 3 min read - **URL**: https://orshot.com/blog/introducing-social-analytics --- You can already design templates in Orshot, render them via API, and publish straight to your social accounts. Today we're closing the loop: **[Social Analytics](https://orshot.com/features/social-analytics)** is live for every workspace with connected accounts. Publishing without measuring is guesswork. Now the same dashboard that schedules your posts tells you what they earned: impressions, engagement, clicks, and follower growth, across every platform, side by side. ![Orshot Social Analytics dashboard showing cross-platform impressions, engagement, posts and follower growth](https://orshot.com/blog/introducing-social-analytics/analytics.webp) ### What you get - **One view across platforms.** Impressions, engagement, posts, followers, and clicks for all connected accounts, compared against the previous period. Filter by channel, account, or how the post was published. - **Per-post breakdowns.** Click any post to see its impressions, reach, likes, comments, shares, saves, clicks, and engagement rate, with day-by-day charts. Right in the Posts Log, no page hopping. - **Best time to post.** A day-by-hour heatmap built from your own engagement history, not generic advice. It surfaces your peak window once you have posting history. - **Top posts, ranked.** Your best performers sorted by engagement (or impressions, likes, clicks), so "make more of what works" is a list, not a hunch. - **Accounts side by side.** Posts, impressions, engagement rate, and follower change per account, to show where your effort actually pays off. - **A daily digest email.** Yesterday's numbers, follower changes per account, platform breakdown, and your top posts, in your inbox every morning. Toggle it per workspace in settings. ![Follower growth, per-account comparison and ranked top posts in Orshot Social Analytics](https://orshot.com/blog/introducing-social-analytics/insights.webp) There's data from day one: analytics also covers posts synced from your connected platforms, not just the ones published through Orshot. ### How we run our own LinkedIn and X with it This isn't a feature we built and hoped someone would use. It's how we run [@Orshot on LinkedIn](https://www.linkedin.com/company/orshot) and [@orshotapp on X](https://x.com/orshotapp) right now, with exactly two tools: Orshot and Claude. Here's the whole pipeline: 1. **Claude fills the calendar.** We ask Claude to plan the week from our published blog posts and solution pages. Through [Orshot for agents](https://orshot.com/agents), it writes the captions and schedules everything itself. This week that was 28 posts across 7 days, two per day per platform. 2. **Orshot renders every cover.** Each post's image comes from one Orshot template, filled with that post's title and stat via the [API](https://orshot.com/docs/api-reference/social-publish). No design tool was opened. 3. **Orshot publishes on schedule.** Same social publishing every customer uses. 4. **Analytics closes the loop.** The dashboard shows which topics and time slots earn engagement, and the daily digest lands in the inbox each morning. Next week's calendar gets planned off this week's numbers. ![Per-post analytics inside the Post Details panel in Orshot](https://orshot.com/blog/introducing-social-analytics/post-sheet.webp) No social media tool subscriptions, no manual posting, no screenshot-your-stats rituals. A template, an agent, and this dashboard. ### The API underneath Everything the dashboard shows is available over the API with your existing API key. Five endpoints, all documented in the [API reference](https://orshot.com/docs/api-reference/social-analytics-list): | Endpoint | Returns | Docs | | :-------------------------------- | :----------------------------------------------------- | :--------------------------------------------------------- | | `GET /v1/social/analytics` | Every post with metrics, plus follower counts | [See API](https://orshot.com/docs/api-reference/social-analytics-list) | | `GET /v1/social/analytics/daily` | Day-by-day series with a per-platform breakdown | [See API](https://orshot.com/docs/api-reference/social-analytics-daily) | | `GET /v1/social/analytics/insights` | Best time to post, posting frequency, engagement decay | [See API](https://orshot.com/docs/api-reference/social-analytics-insights) | | `GET /v1/social/analytics/accounts` | Follower history and growth per account | [See API](https://orshot.com/docs/api-reference/social-analytics-accounts) | | `GET /v1/social/analytics/posts/:id` | One post's full metrics and daily timeline | [See API](https://orshot.com/docs/api-reference/social-analytics-post) | Filter by platform, account, source, and date range. Responses are cached and refreshed in the background, with a `refresh=1` switch when you need live numbers. ### Agents can use it too Because the analytics sit on the same API, any agent connected through [Orshot for agents](https://orshot.com/agents) can read them and act. Some things you can ask Claude with Orshot connected: - _"What earned the most engagement this week? Post two more variations of the winner next week."_ - _"When does our LinkedIn audience actually engage? Move next week's schedule to those slots."_ - _"How did followers change per account this month? Draft a plan for the account that's lagging."_ The agent pulls real numbers, plans from them, renders the covers from your templates, and schedules the posts. That's the whole loop in one conversation, and it's how this week's calendar got filled. ### Works with your whole stack Analytics is part of [Social Posting](https://orshot.com/solutions/social-media-content-automation): $12/month per connected account on any paid plan, with analytics included at no extra cost. Connect accounts across 15+ platforms, publish from the dashboard, the [API](https://orshot.com/docs/api-reference/social-publish), or any agent via [Orshot for agents](https://orshot.com/agents), and measure everything in one place. ![Connected social accounts with follower counts and growth in Orshot](https://orshot.com/blog/introducing-social-analytics/accounts.webp) Head to **Social Posting → Analytics** in your workspace to see yours.