# Use Cases

> Common things people build with Orshot Studio templates

- **URL**: https://orshot.com/docs/orshot-studio/use-cases

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Here are the most popular ways teams use Orshot Studio to automate visual content.

## Social Media at Scale

Create templates for Instagram posts, LinkedIn carousels, Twitter/X headers, and TikTok thumbnails. Connect to a spreadsheet or CMS and generate hundreds of branded posts automatically.

**How:** Design a template → set text and image elements as parameters → connect to [Zapier](https://orshot.com/docs/integrations/zapier), [Make](https://orshot.com/docs/integrations/make), or [Spreadsheets](https://orshot.com/docs/integrations/spreadsheets) → auto-generate posts from data.

## Certificates & Diplomas

Generate personalized PDF certificates for courses, events, or academic programs. Each certificate gets the recipient's name, date, and course title filled in automatically.

**How:** Design a certificate template → parameterize name, date, course fields → call the API with `response.format: "pdf"` → get a print-ready PDF. See [PDF Generation](https://orshot.com/docs/pdf-generation).

## E-Commerce Product Images

Create product listing images, sale banners, and promo cards. Update pricing, product photos, and discount text dynamically without opening a design tool.

**How:** Design a product card template → set product name, price, photo as parameters → generate via [API](https://orshot.com/docs/api-reference) or [Dynamic URLs](https://orshot.com/docs/integrations/dynamic-urls).

## Personalized Email Images

Add custom images to email campaigns where each recipient sees their own name, company logo, or personalized offer. More engaging than plain text.

**How:** Design an email header template → parameterize recipient info → use [Dynamic URLs](https://orshot.com/docs/integrations/dynamic-urls) with merge tags in your email platform.

## Blog & Content Images

Auto-generate Open Graph images, featured images, and social sharing cards for blog posts. Pull the title and description from your CMS and produce a branded image.

**How:** Design an OG image template → parameterize title and description → call the API from your build process or use [Dynamic URLs](https://orshot.com/docs/integrations/dynamic-urls).

## Video Content

Create short video clips, animated product demos, or video slideshows from multi-page templates. Add subtitles from audio automatically.

**How:** Design a template with video elements → set `response.format` to `mp4`, `webm`, or `gif` → configure video options. See [Video Generation](https://orshot.com/docs/video-generation).

## Client Portals & White-Label

Embed the full Orshot Studio editor in your app using [Orshot Embed](https://orshot.com/docs/orshot-embed/introduction). Your customers can create and customize templates without leaving your platform.

**How:** Enable Embed in workspace settings → paste the embed code → configure permissions and branding.

## Reports & Invoices

Generate multi-page PDF reports with data tables, charts, and branded headers. Perfect for automated monthly reports, invoices, or data summaries.

**How:** Design a multi-page template → parameterize data fields → generate with `response.format: "pdf"` and `pdfOptions` for print quality. See [PDF Generation](https://orshot.com/docs/pdf-generation).