# How to see how your posts are performing

> Impressions, engagement and follower growth for the posts you publish from Orshot, per post or across an account

- **URL**: https://orshot.com/help/track-post-performance

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Open **Analytics** under Social Posting in your workspace sidebar.

![The Analytics page with cross-platform totals for the last 30 days](https://orshot.com/blog/introducing-social-analytics/analytics.webp)

## The overview

Pick a range at the top right: **7d**, **30d** or **90d**. Every number is compared with the previous period of the same length.

Four totals sit across the top:

- **Impressions**: how many times your posts were shown
- **Engagement**: likes, comments, shares and saves combined
- **Posts published**: how many went out in the range
- **Followers**: total across every connected account

Narrow the view with the filters: a single channel, a single account, or a single post. **Export CSV** downloads whatever the filters are currently showing.

Two panels underneath answer the questions people ask most:

- **Share of impressions**: which platform actually earned the reach this period
- **Best time to post**: median engagement by publish slot in UTC, with your peak window named underneath

## One post's numbers

Open **Posts Log**, then click any published post.

![A published post with its metrics panel open in the Posts Log](https://orshot.com/blog/introducing-social-analytics/post-sheet.webp)

The panel shows that post's impressions, reach, likes, comments, shares, clicks, views and engagement rate, plus a per-day chart for impressions and engagement.

**Refresh** pulls the latest numbers from the platform straight away.

You see whatever each platform reports for that post. Metrics a platform
doesn't return simply don't appear, so a blank is a platform limit rather
than a problem with your post.

## Compare accounts and find top posts

Scroll further down the Analytics page.

![Follower growth, an account comparison table and the top posts list](https://orshot.com/blog/introducing-social-analytics/insights.webp)

- **Follower growth**: total followers across connected accounts over the range
- **Accounts side by side**: posts, impressions, engagement rate and follower change per account, so you can see where the effort is paying off
- **Top posts**: your best performers, sortable by engagement and searchable

## When the numbers update

Orshot caches platform metrics so the page loads instantly, then refreshes in the background. How stale a number can be before that refresh fires:

| What you're looking at | Refreshes after |
| --- | --- |
| A single post | 5 minutes |
| Posts Log chips and top posts | 10 minutes |
| The daily chart | 30 minutes |
| Best time to post | 3 hours |
| Follower counts | 1 hour |

Follower counts also depend on each platform's own daily snapshot, so they move once a day rather than continuously. Use **Refresh** on a post if you need its numbers right now.

## Get it by email

Every workspace that publishes gets a daily digest of yesterday's numbers.

![The Orshot daily social digest email](https://orshot.com/help/publish/analytics-daily-digest.webp)

It arrives around 07:40 UTC with impressions, engagements and posts (each against the day before), a per-platform breakdown, your top posts, and follower counts per account.

A few things worth knowing:

- **It's on by default.** Nothing to set up.
- **It goes to the workspace owner.**
- **Quiet days stay quiet.** If nothing published in the last 24 hours and yesterday drew no impressions, no email is sent. A missing digest usually means a quiet day, not a fault.

To turn it off, open **Settings → Notifications** and switch off **Daily Social Digest**. Only the workspace owner can change it.

The unsubscribe link in the footer opts you out of the whole recap email
group, not just the daily digest. Use the setting above if you only want to
stop this one.

## Related

- **[Connect your social accounts](https://orshot.com/help/connect-your-social-media-accounts)**: Link accounts before you can publish or measure
- **[Publish from the API](https://orshot.com/docs/publish/publish-from-api)**: Render and post in a single call