Orshot was started in March 2025 by Rishi Mohan in Berlin, Germany. It grew out of a simple observation: teams everywhere were spending hours manually creating visuals that could — and should — be automated.
The idea started from a recurring pattern: teams everywhere needed a way to automate visual content at scale without fighting clunky tools. Orshot became the answer — design a template once, then generate thousands of on-brand visuals via API, no-code tools, or AI agents.
The company is bootstrapped, profitable, and intentionally small. One person builds the product, customers shape the roadmap, and everything ships fast. That focus shows: 80+ product updates in the first year, with features often shipping within 24 hours of a customer request.
By the numbers
All metrics are public on the Open Startup page — updated every 12 hours since launch.
What we’re building toward
Visual content should be as programmable as text. Any developer, AI agent, or workflow should be able to produce on-brand graphics in milliseconds — without opening a design tool.
That’s the future we’re working toward: a world where marketing teams focus on creative strategy, not repetitive production. Orshot handles the rest.
Trusted by
Teams at Elgato, Plex, Incubeta, CentroBill, CreatorCore, Cotera, Kortix AI and more rely on Orshot to power their visual content pipelines. Read their stories.
