Founder’s note

Design once, automate forever.

A letter from Rishi, founder of Orshot — on why we’re building the visual automation API and what we believe about marketing content in the age of AI agents.

Rishi Mohan
Rishi Mohan
Founder, Orshot · @thelifeofrishi

Hi 👋 I’m Rishi, founder of Orshot. From 🇮🇳 India, living in 🇩🇪 Berlin.

Whether you’re a customer or not, I’d love to welcome you to Orshot.

I started my professional journey as a designer, which meant spending most of my days crafting beautiful experiences — and sharing every UI exploration. That habit of sharing is how my first product, Pika.style, was born. It helps designers, marketers and content creators generate beautiful screenshots — thousands of them every day, as it turns out.

After running Pika for four years, I kept hearing the same thing from customers: with APIs, AI and automation tools like n8n and Zapier, it had never been easier to automate visual content — but most tools still felt like you were fighting them.

That’s why I started Orshot — to help every team create marketing visuals effortlessly and on auto-pilot.

The goal is simple: design once, automate forever. You should never manually design a variant when you could automate it.

The USP of Orshot is in the details. The whole experience — from designing a template, to parameterizing it, to calling it from your backend or agent workflow — is meant to feel easy, quick and a little wholesome.

Every effort inside Orshot is aimed at reducing the number of clicks, time, and effort between you and a finished render.

Happy automating! We’re an Open Startup — peek behind the scenes any time.

PS: I love talking to users about what they’re building. Use the chat to say hi any time.

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