A No-Code Guide to Automated Retail Ad Generation

The retail advertising game has changed. You can't manually design hundreds of product ads anymore—not when you need to launch campaigns across multiple products, platforms, and variations daily

Here's how to automate retail ad generation without touching Photoshop or hiring a designer for every update

The Problem with Manual Ad Creation

Let's say you're running a retail brand with 50 products. Each product needs:

• Multiple ad sizes (Instagram story, feed post, Facebook ad, Google display)
• Seasonal variations (Black Friday, Christmas, Summer Sale)
• A/B testing versions (different headlines, colors, CTAs)

That's 50 × 4 × 3 × 2 = 1,200 unique ads. Manually creating these would take weeks and cost thousands in design time

There's a better way

Turn One Template into Thousands of Ads

The core concept: Design once, generate infinitely

Instead of creating individual ads, you create one template and use automation to generate variations. Here's how it works with Orshot:

Step 1: Choose or Create a Retail Template

Start with pre-designed templates built specifically for retail:

• Browse retail-specific templates: Orshot Retail Templates
• Explore ad templates: Orshot Ad Templates

Or create your own from scratch using Orshot Studio (the visual template editor). If you're starting from existing designs in Canva or other tools, check out free design alternatives that can be imported directly into Orshot for automation.

• Build custom templates: Orshot Studio
• Drag-and-drop interface
• Add dynamic text fields, images, colors
• Design once, use forever

Step 2: Connect Your Product Data

Once you have a template, connect it to your product catalog. Each template becomes an API endpoint that accepts data inputs

Example: You have a retail template with these dynamic fields:

• Product image
• Product name
• Price
• Discount percentage
• Background color

Instead of manually editing each field, you pass data through the API:

{
  "product_image": "https://yourstore.com/images/shoe-1.jpg",
  "product_name": "Running Shoes Pro",
  "price": "$129.99",
  "price.fontSize": "120px",
  "discount": "30% OFF",
  "discount.fontWeight": "bold",
  "bg_color": "#FF5733"
}

Orshot generates the ad image automatically. Change the data, get a different ad instantly

Learn more: Image Generation API

Step 3: Automate with No-Code Tools

Don't want to deal with APIs? Use no-code automation platforms:

Available integrations:

• Zapier
• Make (Integromat)
• n8n
• Pipedream
• And more

Explore integrations: Orshot Integrations

Example workflow:

1. New product added to Shopify → Trigger automation
2. Fetch product data (name, image, price)
3. Send data to Orshot template
4. Generated ad saved to Google Drive
5. Ad posted to Facebook Ads Manager

Zero manual work. Your ads generate and publish automatically

Dynamic URLs: The Simplest Way to Generate Ads

If you want even simpler automation, use Dynamic URLs

Instead of API calls or integrations, generate ads directly through a URL with parameters:

orshot.com/v1/studio/dynamic-url/perfume-banner-1.png?product_name=Running+Shoes&price=129.99&discount=30%+OFF

Change the URL parameters, and the ad changes instantly. Perfect for:

• Email campaigns (unique ad per recipient)
• Landing pages (personalized ads based on user data)
• Social media (dynamic Open Graph images)

Full documentation: Dynamic URLs Guide

Real-World Use Cases for Retail Automation

Use Case 1: Seasonal Campaign at Scale

Scenario: Black Friday sale with 100 products.

Without automation:

• Designer creates 100 unique ads
• Takes 1-2 weeks
• Costs $2,000-$5,000

With Orshot:

• 1 template created in 30 minutes
• Automation generates all 100 ads in seconds
• Total cost: $0 (after subscription)

Use Case 2: Personalized Product Ads

Scenario: E-commerce brand wants personalized ads for email subscribers.

Setup:

• Template with dynamic product recommendations
• Integration with email platform (Mailchimp, SendGrid)
• Each subscriber sees products based on browsing history

Result: Higher click-through rates, more conversions.

Use Case 3: Multi-Platform Ads from One Design

Scenario: Launch ad campaign across Instagram, Facebook, Google Ads.

Challenge: Each platform needs different sizes.

Solution:

• Design one master template in Orshot Studio
• Export in multiple formats (1080×1080, 1920×1080, 728×90)
• Automation generates all sizes from the same data

Why This Matters for Retail Brands

• Speed: Generate ads in seconds, not days, and on auto-pilot
• Cost: Eliminate repetitive design work—designers focus on creative strategy, not resizing
• Consistency: All ads follow brand guidelines automatically
• Scale: Launch campaigns with hundreds of variations without extra effort
• Flexibility: Update pricing, products, or messaging across all ads instantly

Getting Started with Automated Retail Ads

Here's the fastest path to automation:

1. Pick a template: Start with a ad template or build your own in Orshot Studio
2. Test with static data: Generate a few ads manually to see how it works
3. Connect your data: Use the API, integrations, or dynamic URLs
4. Automate everything: Set up workflows so ads generate and publish without you

Final Thoughts

Retail advertising doesn't have to be slow and expensive. With template-based automation, you design once and generate infinitely

Whether you're launching a 10-product campaign or managing 1,000 SKUs, the process is the same: create a template, connect your data, and let automation handle the rest

Stop spending hours on repetitive design work. Start generating ads at scale