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With AI, prompt generated images have been trending since some time now. Probably because it opens a new gate for non-designers, non-creative people to be creative

No problem in that!

AI Generated Images are fancy, fun way to create content, but apart from the fanciness and the dopamine to express your creative ideas through prompt generated creatives, it's mostly useless

The reason?

AI Images are not consistent. There will always be uncertainty in generating content through AI, be it text, images or video

You can't basically do "generate the same image with XYZ new text and this new logo" and rely on the output

The whole point of a useful image generation tool is to be creative to a point you can have a set template or design. And then you can generate as many images from that template. That's when it'll be most useful

What's lacking in AI based image generation for it to be most useful?

  • Can't generate consistent images
  • Can't generate(consistent) templates for reuse
  • One time use visuals, can't automate
  • Can't customize the exact details
  • It'll always be uncertain what AI generates

There's so much fuss about the creative production through AI, which makes sense for fun, creative output. For ex. the ghibli trend, or the current retro photos trend going on

But as someone who runs a business, for example, a clothing business, would you rely on AI to have your outfit photos with model? You might, but your customers might not like it

So what's the solution?

AI Images + Templating + Automation

The real power comes when you combine the creative possibilities of AI with the consistency of templates and the efficiency of automation

This is where template-based image generation shines. Instead of hoping AI generates what you need every time, you:

  1. Design once (or use AI to help design)
  2. Lock in your brand style, colors, and layout
  3. Generate unlimited variations with consistent branding
  4. Automate the entire process

Meet Orshot: Template-Based Image Generation

Orshot is built specifically to solve the consistency problem that AI image generation can't handle. It's a template-based automated image and PDF generation platform that lets you:

Create Consistent, Branded Images at Scale

With Orshot Studio, you get a powerful design editor where you can:

  • Design your templates once with your exact brand guidelines
  • Add dynamic text, images, and data fields
  • Use Smart Stacking for layouts that automatically adapt to content changes
  • Create multi-page carousel templates for social media

The best part? Once you've designed your template, you can generate thousands of variations - all maintaining your exact brand style

Automate Image Generation

Unlike AI-generated images that require manual prompting each time, Orshot lets you:

  • Generate images via API with just your data
  • Integrate with Make, n8n, Zapier, and other automation tools
  • Connect to your data sources (Google Sheets, databases, CMS)
  • Generate images in bulk without any manual intervention

Example Use Cases:

Real-World Example: eCommerce Product Images

Imagine you have an online store with 500 products. With AI image generation:

  • You'd need to prompt each image individually
  • Results would be inconsistent
  • No guarantee of brand consistency
  • Time-consuming and unpredictable

With Orshot:

  1. Design one product template in Orshot Studio
  2. Connect your product data (from Shopify, Google Sheets, or any source)
  3. Generate all 500 product images in minutes
  4. Every image follows your exact brand guidelines
  5. Need to update the design? Change the template once, regenerate all images

Why Template-Based Generation Wins

  • Consistency: Every generated image matches your brand perfectly
  • Predictability: You know exactly what you'll get every time
  • Scalability: Generate 1 image or 10,000 - same quality, same speed
  • Automation-Ready: Perfect for workflows, integrations, and bulk generation
  • Cost-Effective: No per-prompt costs or uncertainty about results
  • Customization: Full control over every design element

The Best of Both Worlds

This doesn't mean AI image generation is useless - it just means it's not ideal for business use cases that require consistency and automation

Use AI for:

  • Creative exploration and inspiration
  • One-off unique visuals
  • Artistic projects and experimentation

Use template-based generation (like Orshot and others) for:

  • Business graphics and marketing materials
  • Social media content at scale
  • Product images and promotional materials
  • Certificates, invoices, and documents
  • Any scenario requiring brand consistency

AI-generated images are exciting and have their place, but when it comes to building a scalable, consistent visual presence for your business, template-based image generation is the way to go

Stop hoping AI will get it right. Start knowing your brand will look perfect every time

With Orshot, you get the consistency of templates, the power of automation, and the flexibility to scale your visual content production without compromising on quality or brand identity

How to get started?

  • Go to your Orshot dashboard
  • Pick any of the templates, or create one(or import from Canva/Figma)
  • Customize and get API for it
  • Generate consistent, branded images and PDFs from it

Try Orshot Free Today →

Automate marketing with Orshot!

"My brands can now post 100 times per day on auto-pilot thanks to Orshot"
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Elciudadano.cl
CreatorCore
Mihai Cirstea
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