← All Workflows

Turn new listings into social-ready cards

Each listing row becomes a polished Instagram and Facebook post, straight from your sheet.

See all workflows
Trigger1New/updated row in Google SheetsRun when a row is added or edited in a spreadsheet.
Render2Just Closed Real Estate Property ShowcaseExample template. Swap in your own design.
Destination3Post to InstagramPublish each render to Instagram.

Listing posts on autopilot

Every listing needs the same set of graphics: Just Listed, Open House, Price Improved, Sold. Agents either pay per graphic, wrestle with a design tool at 9pm, or post a bare MLS photo. This workflow makes the graphics a side effect of tracking your listings. Add the property to your sheet and the finished branded post publishes itself.

Who makes these

Individual agents
Every listing announced the day it goes live, looking like it came from a marketing team of one.
Brokerages and teams
The template carries the brokerage look across dozens of agents. Agents just add rows.
Property managers
Available rentals across a portfolio announced on a fixed cadence, without anyone opening an editor.
Real estate marketers
Social for several agents at once: one sheet and one template per client.

Every listing lives as one row. Click a row to see the post it renders:

One row becomes one listing postClick a row
AAddressBPriceCBedsDBathsEStatus
124 Cedar Lane$649,00043Just Listed
28 Marina Court$1,120,00032Open House
3102 Alder Street$489,00021Sold
Orshot renders
Listing post
24 Cedar Lane
Price$649,000
Beds4
Baths3
StatusJust Listed
PNG

Rendered from row 1, one per row

What each card shows

The template pulls each column into a fixed spot and handles the fiddly parts for you:

  • Hero photo from a photo URL column, cropped to the frame.
  • Price and details dropped in with formatting that never varies, even when the address runs long.
  • Status badge driven by the Status column, so Just Listed, Open House, and Sold reuse one template.
  • Your branding on every card, so each post looks like your brokerage made it, not a generic template.

Add a row when a listing moves to Open House or Sold, and each stage renders its own post, so your feed documents the full arc of every listing.

How it works, step by step

  1. Pick a listing card template

    Choose a real estate template from the Orshot library or rebuild your brokerage's look once in the studio: photo, price, beds, baths, address, agent details.

  2. Connect your listings sheet

    Connect the Google Sheet where listings are tracked. One row per property with columns for the fields your card shows.

  3. Map listing fields

    Point the template's placeholders at your columns, including the photo URL for the hero image.

  4. Activate on new rows

    When a new listing row appears, Orshot renders the post and publishes it to Instagram automatically.

Frequently asked

How do I make social media posts for real estate listings?

The fastest repeatable way is a template plus your listing data. Design the listing card once with placeholders for photo, price, and details, then let this workflow fill it from your listings spreadsheet and post the result. Every listing gets a consistent, branded post with zero design time.

What should a listing post include?

The hero photo, price, location, beds and baths, square footage, and your name and brokerage. Status variants like Just Listed, Open House, and Sold reuse the same template with a different badge.

Can it post Just Sold and price reduction graphics too?

Yes. Keep a status column that fills a badge on the same template, then add a row for each stage. A new Just Listed, Open House, or Sold row renders its own graphic as it is added.

Where do the listing photos come from?

A photo URL column in your sheet. Paste the MLS or listing photo link and the template pulls it in as the hero image, cropped to fit your layout.

Can posts go to Facebook as well as Instagram?

The workflow publishes to Instagram directly, and you can add more destinations like LinkedIn, or save finished graphics to Google Drive for posting anywhere else.