New products lose their moment when the announcement lags a day behind the launch. This workflow closes that gap. You already log new products somewhere, so make that the trigger. Add the record in Airtable and the branded announcement renders and posts to Instagram on its own, while the arrival is still news.
Who runs this
Online shops
Every drop announced the hour it goes live, so new stock and its post arrive together instead of days apart.
Makers and small brands
Limited runs and restocks announced the moment they are logged, without opening a design tool mid-launch.
Ecommerce marketers
A consistent New Arrival look across a whole catalog, driven by the same base the team already updates.
Wholesale and B2B
New line items posted as they enter the catalog, keeping buyers current without a separate content task.
What happens when a record lands
- A new product record is added to your connected Airtable base.
- The workflow reads its fields: product name, price, and the photo.
- Those values fill your announcement template, so the layout is already right.
- Orshot renders the image and posts it to Instagram, no manual step in between.
Adding the product is the whole job, and the announcement takes care of itself.
