When you're a platform serving 5,000+ restaurants across Brazil, every client expects polished marketing visuals — menu promotions, delivery campaigns, seasonal offers. Hiring designers for each one doesn't scale. That's the problem Brendi solved with Orshot.
What Brendi Does
Brendi is a foodtech SaaS platform that helps restaurants across Brazil run their own direct-to-customer sales channels. Think AI-powered WhatsApp ordering, digital menus, loyalty programs, and automated marketing — all designed to help restaurants sell more without relying on third-party delivery apps.
The numbers behind the platform are impressive:
- 5,000+ active restaurant clients across Brazil
- $100M+ in revenue generated through the platform
- 10M+ orders processed to date
Their clients include popular chains like Will The Burguer, La Brasa, Johnnie Grill, Primeiro Reino Burguer, Moot Burguer, and more — all relying on Brendi's platform to power their direct sales and marketing.
A critical part of that marketing stack? On-brand visual content for every restaurant, generated on demand using Orshot.
The Problem: Visuals That Don't Scale
Each of Brendi's restaurant clients has their own brand — logos, colors, food photography, promotional messaging. Creating unique marketing images manually for thousands of restaurants means:
- Designers bottlenecked on repetitive, templated work
- Days of turnaround for simple promotional banners
- Inconsistent quality across the client base
- No way to run personalized campaigns at the scale their platform demands
When you're powering marketing automation for thousands of businesses, the images need to be as automated as the messages.
The Solution: Orshot Templates + API
Brendi uses Orshot Studio to design reusable marketing templates, then renders unique images for each restaurant via the Orshot API.
How Brendi Uses Orshot
One Template, Thousands of Brands
The key insight: Brendi doesn't create a new design for every restaurant. They design a template once — say, a promotional banner layout — and use dynamic parameters to inject each restaurant's:
- Logo and branding
- Product photography
- Custom promotional copy
- Brand colors
The result is a unique, on-brand image for every client, generated in seconds.
Try It Yourself: Food & Restaurant Templates
Orshot has a library of ready-made food & restaurant templates you can clone and customize. Here are a few examples similar to what Brendi generates for their clients:
Restaurant Pasta Promo
Daily Special Announcement
Restaurant Grand Opening
Each template above is fully editable — swap in your brand, photography, and copy, then render via API at any scale. Browse all food templates →
The Results
- Thousands of marketing images generated every month — unique visuals for each restaurant client
- 5,000+ restaurants served with personalized, on-brand visuals
- Seconds, not hours — from data to finished image
- Zero per-client design work — templates scale automatically
- Consistent quality across every restaurant's marketing materials
What previously required a design team working around the clock now runs on autopilot as part of Brendi's platform. As they onboard more restaurants, the image generation scales with zero additional design effort.
Why This Matters for Platforms
Brendi's use case highlights a pattern we see across SaaS platforms, agencies, and marketplaces: your users need visual content, but you can't hire designers for each one.
Whether you're generating:
- Restaurant promotions like Brendi
- Personalized certificates for education platforms
- Social media graphics for marketing tools
- Product cards for e-commerce marketplaces
The approach is the same — design once in Studio, render at scale via API.
If your platform needs to generate branded visuals for your users, you're solving the same problem Brendi did.
Get Started
Orshot gives you a visual editor to design templates and a REST API to render them with dynamic data. No complex infrastructure, no per-image design work.
