How Cashew.sg Posts a Carousel a Day With Claude

Cashew.sg is a mortgage advisory in Singapore. Eleven advisors, one Instagram account, and marketing that runs on property news.

News goes stale fast. That is the whole problem.

They signed up on 28 July 2026.

Before, an hour a graphic

Roshni ran the content, and designed every piece by hand.

I was building with Claude Design, but consistency was tough and I couldn't connect it to any other workflow, so each piece took at least an hour.

They were posting about twice a week.

Now, the brief is the only handoff

Their daily news scan already ran in n8n. Everything after it is new.

Orshot holds the templates and renders the finished images. Claude calls it through Orshot for agents.

Each article becomes one .md brief, always the same shape. Claude reads it and fills a carousel template, slide by slide.

The templates are Cashew.sg's own, drawn once in Orshot and kept as reusable parts: a stat grid, a key takeaway, a full-bleed cover. A new story inherits the brand instead of restating it.

What changed

Cadence, mostly. Posting close to daily is the thing an hour per graphic makes impossible.

Twenty-six of those went out through Orshot itself: brief, render, published, without leaving the pipeline.

The use nobody planned

Advisor cards. One per advisor, carrying that person's name, title and phone number, handed to B2B clients and property agents.

Fixed layout, data per person, no design tool.

Cashew.sg itself crossed S$1.06 billion in annualised mortgage volume over the same stretch, ten months after its first loan.

If your content already starts as text

Then the graphic is a rendering step, not a design project.

A newsletter, a changelog, a news scan, a CMS: anything that produces the words can hand a brief to your agent and get the visual back.

Draw the template once, connect your agent, and it runs from there.