How to see how your posts are performing

Open Analytics under Social Posting in your workspace sidebar.

The overview#

Pick a range at the top right: 7d, 30d or 90d. Every number is compared with the previous period of the same length.

Four totals sit across the top:

• Impressions: how many times your posts were shown
• Engagement: likes, comments, shares and saves combined
• Posts published: how many went out in the range
• Followers: total across every connected account

Narrow the view with the filters: a single channel, a single account, or a single post. Export CSV downloads whatever the filters are currently showing.

Two panels underneath answer the questions people ask most:

• Share of impressions: which platform actually earned the reach this period
• Best time to post: median engagement by publish slot in UTC, with your peak window named underneath

One post's numbers#

Open Posts Log, then click any published post.

The panel shows that post's impressions, reach, likes, comments, shares, clicks, views and engagement rate, plus a per-day chart for impressions and engagement.

Refresh pulls the latest numbers from the platform straight away.

Compare accounts and find top posts#

Scroll further down the Analytics page.

• Follower growth: total followers across connected accounts over the range
• Accounts side by side: posts, impressions, engagement rate and follower change per account, so you can see where the effort is paying off
• Top posts: your best performers, sortable by engagement and searchable

When the numbers update#

Orshot caches platform metrics so the page loads instantly, then refreshes in the background. How stale a number can be before that refresh fires:

Follower counts also depend on each platform's own daily snapshot, so they move once a day rather than continuously. Use Refresh on a post if you need its numbers right now.

Get it by email#

Every workspace that publishes gets a daily digest of yesterday's numbers.

It arrives around 07:40 UTC with impressions, engagements and posts (each against the day before), a per-platform breakdown, your top posts, and follower counts per account.

A few things worth knowing:

• It's on by default. Nothing to set up.
• It goes to the workspace owner.
• Quiet days stay quiet. If nothing published in the last 24 hours and yesterday drew no impressions, no email is sent. A missing digest usually means a quiet day, not a fault.

To turn it off, open Settings → Notifications and switch off Daily Social Digest. Only the workspace owner can change it.

Related#